The amended proposals represent a well designed and deliverable scheme, commensurate with the surrounding context whilst responding to the feedback we have received.
Height and scale
The mansion block typology
It was clear from our consultation that whilst residents felt the proposals responded to feedback around layout and the existing gardens, there were concerns related to overall height and massing of the proposals.
Our project team have considered this feedback thoroughly, and after discussions with the community and the Council, we have reduced the massing of the proposed building by a storey and increased the setback distance of the upper floors away from Tite Street.
We believe these changes minimise the impact of the proposals on neighbours along Tite Street.
Advice from the Council’s Quality Review Panel in July 2024 suggested that a ‘mansion block’ typology would suit the proposals to match the existing typology found on Tite Street and in the surrounding area.
The Council agreed with this direction of travel when we presented the December 2024 proposals but felt that “… currently the upper floors of the building deviate from this architectural typology. A more consistent alignment of fenestration, bays, and materials should be considered”.
Our project team agreed that the mansion block typology is the best way forward to deliver proposals which reflect the architectural style of the area and have continued to refine this approach. To further respond to this feedback, we have further developed the setting out and detailing of the building to create a consistent approach along the length of the building.
A new roof
In December 2024 we presented proposals which featured a roof style which both residents and the Council felt was “square” or “boxy”.
Our project team agree with this feedback and, in direct response, the top storey has been redesigned to read more like a traditional roof, with a curved mansard profile, arched windows and tiled finish.
We believe that this better reflects the mansion block aesthetic than our previous proposals.
Emphasis on Godwin
Established in 1877, Tite Street features several unique listed artist studios, some designed by renowned architect Edward William Godwin. The street was home to famous artists and writers, including James McNeill Whistler, John Singer Sargent, and Oscar Wilde.
The Council welcomed the design references in the previous proposal to the street’s heritage, particularly its inspiration from Edward Godwin’s original design for 44 Tite Street. However, it was suggested that this could be further strengthened and should be a consistent application, to ensure the mansion block reads as a whole piece.
During our latest consultation, several residents, including those on Tite Street, expressed concerns that our proposal did not fully respond to the architectural style of the street or surrounding roads.
Our project team considered this valuable feedback and carried out a more in-depth analysis of Tite Street’s rich architectural context and Godwin’s historic designs.
As a direct response, we have refined the design detail of windows, balconies and entrances to create a building that better reflects the rich history and character of its surroundings.
Proposed material palette

Get in touch
If you have any questions, please do not hesitate to get in touch with our team.
Call: 0203 866 4696