Since we unveiled the initial proposals in July 2024, we have held three stages of consultation to meet neighbouring residents, local groups and stakeholders to understand their views and directly influence the proposals.
Over 300 people have taken part across the stages of consultations in 2024 and early 2025, and we would like to thank everyone for their feedback, which has been informative and directly helped our team evolve the proposals.
We recently took part in a Developer Forum, organised by the Royal Borough of Kensington & Chelsea, which was another opportunity for our team to present the proposals and receive feedback from attendees.
Recent changes
Following the Developer Forum and our most recent consultation in March, we have made further amendments to the proposals and are pleased to share an update. These are:
Introduction of a ‘townhouse element’ at the southern end of the proposed building, to further respond to the existing townscape gap and reflect Edward Godwin’s historic proposals for 44 Tite Street.
Revisions to the design of the parapet along the top of the fifth floor.
Reduction of the massing of the projecting bay windows and balconies at the corner of Royal Hospital Road and Tite Street to create symmetry with the southern end of the building on Tite Street.
Reduction of the overall number of homes from 43 to 42.
Introduction of a further tree on Tite Street and removal of the previously planned lightwell in the residents’ garden to introduce a planted terrace.
Relocation of the proposed cycle storage in the National Army Museum Garden to the rear of the garden and replacement with additional planting.
Change of species for the proposed tree at the corner of Tite Street and Royal Hospital Road, from a Ginko Biloba to an evergreen Arbutus Unedo.
July 2024 proposals.
December 2024 proposals.
March 2025 proposals.
May 2025 proposals.
View of the proposals from the corner of Royal Hospital Road and Tite Street.
Current proposals
The current design features:
- 42 high-quality new homes, featuring a mix of sizes to suit families, those downsizing or older residents.
- Building heights along Tite Street ranging from four to six storeys.
- Existing garden on Tite Street retained as a private resident’s garden and to maintain a significant proportion of the existing townscape gap on Tite Street.
- New extension for the National Army Museum, transforming the visitor offer and community outreach.
- New public landscaped gardens at the National Army Museum.
Height and scale
From our second stage of consultation in 2024, there were concerns related to overall height and massing of the proposals. As a direct response we reduced the massing of the proposed building by a storey and increased the setback distance of the upper floors away from Tite Street.
Following the Developer Forum, we have made additional changes, particularly to the southern end of the proposed building and further reduced the massing.
We believe these changes now minimise the impact on neighbours along Tite Street and better address the townscape gap.
Introducing a Godwin-inspired townhouse element
Established in 1877, Tite Street features several unique listed artist studios, some designed by renowned architect Edward William Godwin. The street was home to famous artists and writers, including James McNeill Whistler, John Singer Sargent, and Oscar Wilde.
In the proposals shown at our consultation in March 2025, our design team incorporated further references to Godwin plans for 44 Tite Street. This was informed by an in-depth analysis of Tite Street’s rich architectural context and Godwin’s historic designs, with details added around the windows, balconies and entrances of the proposed building.
To further address community feedback relating to scale and massing at the southern end of the building, we have introduced a four-storey townhouse element to bookend the residents’ garden with 31 Tite Street.
Amendments to the fifth-storey parapet
During the recent consultation, a number of residents expressed concerns about the proposed design of the fifth-storey parapet and suggested it was too boxy. In direct response, the parapet has been redesigned to reflect both local design cues and the proposed roof design.
March 2025 parapet design.
May 2025 parapet design.
The mansion block typology
Advice from the Council’s Quality Review Panel in July 2024 suggested that a ‘mansion block’ typology would suit the proposals to match the existing typology found on Tite Street and in the surrounding area.
The Council agreed with this direction of travel when we presented the December 2024 proposals but felt that “… currently the upper floors of the building deviate from this architectural typology. A more consistent alignment of fenestration, bays, and materials should be considered”.
Our project team agreed that the mansion block typology is the best way forward to deliver proposals which reflect the architectural style of the area and have continued to refine this approach. To further respond to this feedback, we have further developed the setting out and detailing of the building to create a consistent approach along the length of the building.
A new roof
In December 2024 we presented proposals which featured a roof style which both residents and the Council felt was “square” or “boxy”.
Our project team agree with this feedback and, in direct response, the top storey has been redesigned to read more like a traditional roof, with a curved mansard profile, arched windows and tiled finish.
Get in touch
If you have any questions, please do not hesitate to get in touch with our team.
Call: 0203 866 4696